Is the free plan really free, or is it a trial?

Really free — 250 contacts, 1 user, pipeline, tasks, notes, booking pages, lead forms, and 10 AI actions a month, forever. No credit card at signup, no expiration date, no surprise invoice.

The honest catch: if the CRM makes you money, we think you'll eventually outgrow 250 contacts or want automations and texting — and those are paid. The free plan is a real working CRM, not a demo, because that's the best sales pitch we have.

What does the free real estate CRM include?

250 contacts, a drag-and-drop pipeline, tasks and notes, public booking pages with live availability, embeddable lead-capture forms, CSV import/export, and 10 AI actions per month.

Can I import contacts from another CRM on the free plan?

Yes — CSV import with automatic duplicate detection works on every plan, including free. Export works too: your data is never held hostage.

Free Real Estate CRM — Actually Free, No Card Required

"Free CRM" usually means one of three tricks

Search for a free real estate CRM and you'll mostly find: trials dressed up as free plans (free until day 15), freemium generic CRMs that know nothing about listings, buyers, or refis, or "free with your brokerage" tools you lose the day you switch offices. All three end the same way — your database and your follow-up habits live somewhere you don't control.

Our free plan is none of those. It's a real, permanent tier of a real estate CRM, built for working agents, that you own regardless of brokerage.

What you get for $0

Included free, forever	Details
250 contacts	Import via CSV with automatic duplicate detection — from any CRM or spreadsheet
Pipeline	Drag-and-drop stages that match how deals actually move — lead → contacted → application → clear to close
Tasks & notes	Every call, promise, and follow-up on the contact's timeline
Booking pages	A public scheduling page with your live availability — the same feature this site's demo calendar runs on
Lead-capture forms	Embeddable forms for your site or landing pages; submissions become contacts automatically
10 AI actions/month	Taste the AI: lead summaries, drafted replies, next-best-action suggestions
Export anytime	Your data is yours. One click exports everything — no retention hostage games

What free doesn't include (so you're not surprised)

Automated follow-up sequences, two-way texting, email campaigns, the deal calculator with CMA reports, and team seats are paid features — Starter is $49/month and Pro is $129/month flat (3 users, not per seat). The free plan is the filing cabinet and calendar; the paid plans are the robot that works it for you. Full details on the pricing section.

Why give away a working CRM? Because the follow-up habit is the product. Once your leads, notes, and appointments live in one place, upgrading to automation is an obvious yes — and if it never is, you've lost nothing. That's a trade we're happy to make in the open.

Set up your free CRM in an afternoon

1. Sign up — 30 seconds, no card, and you're inside your own CRM (not a sales call queue).
2. Import your database — one CSV from your old CRM, phone exports, or a spreadsheet.
3. Put your booking page to work — drop the link in your email signature and social bios so prospects book you directly.
4. Add a lead form — embed it on your site or use it as an open-house sign-in sheet.

Frequently asked questions

Is it really free, or a trial?

Really free. No card at signup, no expiration, no surprise invoice. The plan limits are the plan limits — that's the whole deal.

What's the catch?

The honest catch: if the CRM makes you money, you'll probably outgrow 250 contacts or want the automation — and those are paid. The free plan is a real working CRM rather than a demo because that's the most convincing pitch we have.

I'm a loan officer, not an agent — does the free plan work for me?

Yes. Pipelines and workflows come in both flavors — buyer/seller for agents, purchase/refi for LOs. There's a whole mortgage CRM page about it.

Can I upgrade and downgrade freely?

Yes — self-serve, inside the app, month to month. Upgrade when it pays for itself; downgrade if it doesn't.

Your CRM, free, by Friday

Start Free — No Card Required Book a Demo