What does a real estate CRM cost?

Anywhere from free to $500+/month. Closed by Friday is free for your first 250 contacts; the Starter plan is $49/month, Pro (3 users, AI, texting) is $129/month, and Brokerage (10 users, white-label sub-accounts) is $299/month. No contracts.

Can I import contacts from my current CRM?

Yes — one CSV import brings names, phones, emails, tags, and sources across from Follow Up Boss, GoHighLevel, kvCORE, or a spreadsheet, with automatic duplicate detection.

Yes — the built-in Deal Calculator pulls live sold comps, lets you adjust them, and produces a branded, shareable CMA report with your headshot and license info in about two minutes.

Does the AI actually know my leads?

Yes. When it drafts a text or email it reads the full relationship — past messages, notes, deals, and appointments — and writes in context, signed with your name. It never repeats an earlier message.

Real Estate CRM with Built-In AI — Free to Start

What actually converts leads (and what your CRM should do about it)

Every study of real estate lead conversion says the same three things: respond in the first five minutes, follow up more times than feels polite, and never let a past client forget you exist. Most agents know this. Nobody has time to do it manually. That's the entire job of this CRM:

1. Speed to lead, automated

A new lead from your website, an open house, or Facebook gets an instant text, a call task on your phone with a push notification, and — if you run a team — round-robin routing so someone always owns it. The first-five-minutes problem is handled before you've seen the notification.

2. Follow-up plans you don't have to write

A built-in library of ready-made sequences — Buyer New Lead, Buyer Long-Term Nurture, Open House, Seller Drip, Expired Listing, Post-Closing referral plan — installs in one click. Every sequence stops the moment the lead replies, and the AI-written touches read the whole conversation first, so message #4 never sounds like a robot that forgot messages #1–3.

3. Smart lists that surface who to call

Saved views like "Zillow leads, no touch in 30 days" or "Hot buyers added this week" sit one click away, and the Today screen ranks who to call next — with AI reasoning if you want it.

4. Tools other CRMs make you buy separately

Deal Calculator + CMA reports: live sold comps, adjustments, and a branded shareable report with your headshot and license — done in minutes, not an evening.
Transaction loops: track every deal from offer to close with documents and stages, plus Dotloop integration.
Booking pages & lead forms: your own scheduling link and capture forms, hosted, no extra Calendly bill.
Team inbox: every text and email in one place, with unread and starred views and overdue-reply flags.

What it costs

Free for your first 250 contacts — real free, no card. Starter is $49/month, Pro is $129/month flat with three users, AI, and texting, and Brokerage is $299/month with ten users and white-label sub-accounts. Compare that to per-seat CRMs at $58–69 per user or all-in-one platforms at $297+: see the Follow Up Boss comparison and the GoHighLevel comparison.

Moving in takes an afternoon

Import your database from a CSV (we've swallowed 13,000-contact databases with automatic dedupe), install your follow-up plans from the library, connect your lead sources, and install the app on your phone. Most agents send their first AI-drafted follow-up within the hour.

Frequently asked questions

Is the free plan actually usable?

Yes — 250 contacts, pipeline, tasks, booking page, and forms. It's a real CRM, not a teaser. Upgrade when the volume justifies it.

Do you work with agent-LO teams?

That's our specialty — real estate and mortgage workflows live in the same system, so a buyer and their loan can be tracked side by side.

What about texting compliance?

Texting runs on registered business numbers (A2P), every sequence respects opt-outs and do-not-disturb flags, and unsubscribes are handled automatically.

Your database, working by Friday

Start free, import your contacts, turn on one follow-up plan. That's the whole first day.

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